Privacy Policy

# Privacy Policy

**SRD LLC**
Last updated: May 25, 2026

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SRD LLC ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our online store and make purchases. It applies to all residents of the United States and, where applicable, the European Economic Area (EEA), United Kingdom, and other jurisdictions with applicable data protection laws.

By using our website, you consent to the practices described in this Privacy Policy.

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## 1. Information We Collect

### 1.1 Information You Provide Directly

- Identification data: full name, date of birth
- Contact information: email address, phone number, shipping and billing address
- Payment information: credit/debit card details (processed securely via Shopify Payments and PayPal — we do not store full card numbers)
- Account credentials (if you create an account)
- Communications: emails, chat messages, or reviews you submit

### 1.2 Information Collected Automatically

When you visit our website, we automatically collect:

- IP address and approximate geolocation
- Browser type and version, operating system
- Pages visited, time spent on pages, referring URLs
- Device identifiers and cookie data
- Purchase history and browsing behavior on our site

### 1.3 Information from Third Parties

We may receive information about you from third-party services such as payment processors, shipping carriers, and advertising platforms.

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## 2. Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to enhance your experience. You can control cookie settings through your browser. The main tracking tools we use include:

- **Google Analytics** — to analyze website traffic and user behavior (analytics cookies). Data may be processed in the United States.
- **Facebook Pixel** — to measure ad effectiveness, create custom audiences, and enable retargeting campaigns on Meta platforms.
- **Shopify Payments** — session and security cookies required for checkout functionality.

You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You may manage Facebook ad preferences at facebook.com/ads/preferences.

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## 3. How We Use Your Information

We use the information we collect to:

- Process and fulfill your orders and send order-related communications;
- Communicate with you about your account or purchases;
- Send promotional emails and marketing communications (you may opt out at any time);
- Improve and personalize our website and product offerings;
- Analyze website traffic and purchasing trends;
- Prevent fraud, detect security issues, and protect our legal rights;
- Comply with applicable legal obligations.

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## 4. Legal Bases for Processing (GDPR)

For users in the EEA and United Kingdom, we process your personal data based on the following legal grounds:

- **Contract performance** — to fulfill your orders and provide our services;
- **Legitimate interests** — to improve our services, prevent fraud, and communicate with customers;
- **Consent** — for marketing communications and non-essential cookies;
- **Legal obligation** — to comply with applicable laws and regulations.

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## 5. Sharing Your Information

We do not sell your personal information. We may share your information with:

- **Service providers:** shipping carriers, payment processors (PayPal, Shopify Payments), email marketing platforms, and IT service providers who assist in our operations;
- **Advertising partners:** Meta (Facebook/Instagram) and Google for targeted advertising purposes;
- **Legal authorities:** when required by law, court order, or to protect our rights;
- **Business transfers:** in connection with a merger, acquisition, or sale of assets.

All third-party service providers are contractually required to protect your information and use it only as instructed by us.

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## 6. International Data Transfers

Our business is operated from the United States. If you are located outside the US, please be aware that your information will be transferred to, processed, and stored in the United States. By using our services, you consent to this transfer. Where required by law (e.g., GDPR), we implement appropriate safeguards such as Standard Contractual Clauses.

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## 7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Typically, customer records are retained for 7 years for tax and accounting purposes. Marketing data is retained until you opt out or withdraw consent.

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## 8. Your Rights

### 8.1 CCPA Rights (California Residents)

California residents have the right to: (i) know what personal information is collected; (ii) know whether personal information is sold or disclosed and to whom; (iii) opt out of the sale of personal information; (iv) request deletion of personal information; and (v) non-discrimination for exercising these rights. To submit a request, contact us at empreendalafora@gmail.com.

### 8.2 GDPR Rights (EEA/UK Residents)

EEA and UK residents have the right to: access, rectify, or erase their personal data; restrict or object to processing; data portability; and to lodge a complaint with a supervisory authority. To exercise these rights, contact us at empreendalafora@gmail.com. We will respond within 30 days.

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## 9. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption, access controls, and regular security assessments. However, no method of transmission over the Internet is 100% secure.

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## 10. Children's Privacy

Our website is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

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## 11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated date at the top of this page. We encourage you to review this Policy periodically.

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## 12. Contact Us

SRD LLC
2335 E. Atlantic Blvd, Ste 200, Pompano Beach, FL 33062
Email: empreendalafora@gmail.com
Phone: (307) 200-2803